I'm currently working on a group project that contrasts Japanese ads and American ads.
We are starting off from comparing how the products sold both in Japan and America are advertised in each country.
Starting the research, I noticed one unexpected point about products that came from America to Japan. That is, American industries do not seem to change their main advertising concept even in outside countries.
Here are some examples I found.
I will present the ads of products that moved from Japan to America next time, but I can say that advertisers usually change the strategy when they promote Japanese products in America.
When I first thought of this topic, I thought that there would be no difference between products that moved from America to Japan and vice versa, but it seems like this could be a key point of our research.